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Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H. - 2003
Persistent link: https://www.econbiz.de/10001787882
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Integrale Markenführung : 14 Grundsätze, wie Markenwert geschaffen, geschützt, berechnet und vermehrt wird
Schneider, Martin; Kahn, Daniel; Zenhäusern, Markus; … - 2003
Persistent link: https://www.econbiz.de/10001790281
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Markenwert und Markenwertmessung : insbesondere aus betriebswirtschaftlicher Betrachtung
Yüksel, Ülkü; Yüksel-Mermod, Asli - 2003
Persistent link: https://www.econbiz.de/10001793241
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The online store and the role of the brand in online shopping
Dhar, Ravi; Wittink, Dick R. - In: Managing customer relationships : a strategic framework, (pp. 472-479). 2004
Persistent link: https://www.econbiz.de/10002185490
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Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen
Großkurth, Bernd - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002191522
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Brand orchestration : Report No. 04-101
Avery, Jill; DeFanti, Mark - In: MSI reports : working paper series (2004) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10002200380
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The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002590164
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The oneworld alliance brand : a preliminary inquiry
He, Hong-Wei (contributor); Balmer, John M. T. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002590229
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - 2004
the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …
Persistent link: https://www.econbiz.de/10002592938
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Multichannel retailing and brand policies
Pellegrini, Luca - In: Consumer driven electronic transformation : applying …, (pp. 73-90). 2005
Persistent link: https://www.econbiz.de/10002684443