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Ingredient branding with brand...
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Brand management
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11,279
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10,386
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2,073
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2,057
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1,428
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1,154
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1,113
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Esch, Franz-Rudolf
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86
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75
Meffert, Heribert
75
Keller, Kevin Lane
73
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70
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58
Sattler, Henrik
57
Ahlert, Dieter
54
Tomczak, Torsten
46
Balmer, John M. T.
45
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45
Phau, Ian
45
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44
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44
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43
Bang, Nguyen
41
Fournier, Susan
41
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39
Schmidt, Holger J.
39
Ind, Nicholas
38
Ko, Eunju
38
Romaniuk, Jenni
37
Veloutsou, Cleopatra
37
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36
Gupta, Suraksha
35
Guzman, Francisco
35
Dawes, John
34
Uggla, Henrik
34
Herrmann, Andreas
33
MacInnis, Deborah J.
33
Strebinger, Andreas
33
Errichiello, Oliver Carlo
32
Langner, Tobias
32
Park, C. Whan
32
Völckner, Franziska
32
Christodoulides, George
31
Kernstock, Joachim
31
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Markenverband
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European Commission / Directorate-General for the Environment
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Springer Gabler <Firma>
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Springer International Publishing
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Books on Demand GmbH <Norderstedt>
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4
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4
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4
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4
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4
HEC Paris (École des Hautes Études Commerciales)
4
ISM University of Management and Economics
4
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4
Trendbüro <Hamburg>
4
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Journal of business research : JBR
701
The journal of brand management : an international journal
650
The journal of product & brand management
443
Journal of retailing and consumer services
361
SpringerLink / Bücher
339
Psychology & marketing
160
European journal of marketing : EJM
143
Asia Pacific journal of marketing and logistics
142
Marketing intelligence & planning
126
Journal of Product & Brand Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing communications
120
Industrial marketing management : the international journal for industrial and high-tech firms
118
Journal of strategic marketing
118
Journal of marketing management : MM
115
Journal of marketing research : JMR
112
International journal of hospitality management
110
Journal of advertising research
110
Journal of marketing
110
The IUP journal of brand management : IJBRM
109
Strategic Direction
100
Springer eBook Collection
96
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
89
Marketing letters : a journal of research in marketing
87
Journal of fashion marketing and management
86
Journal of promotion management : innovations in planning and applied research
85
The Trademark reporter
85
International journal of advertising : the review of marketing communications
80
Journal of international consumer marketing
80
Qualitative market research : an international journal
76
International marketing review
75
Journal of marketing management : JMM ; journal of the Academy of Marketing
75
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Research
74
International journal of internet marketing and advertising : IJIMA
72
Journal of retailing
71
Marketing science
69
Journal of promotion management : JPM
68
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
868
Other ZBW resources
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RePEc
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EconStor
80
BASE
63
ArchiDok
5
OLC EcoSci
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381
Branded customer service : the new competitive edge
Barlow, Janelle
;
Stewart, Paul
-
2004
-
1st ed
Persistent link: https://www.econbiz.de/10001999113
Saved in:
382
Brand
Communities : Begriff, Grundmodell und Implikationen
Algesheimer, René
-
2004
Persistent link: https://www.econbiz.de/10002006763
Saved in:
383
Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter
;
Buchele, Mark-Steffen
;
Hoepfner, Jörg
; …
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001852394
Saved in:
384
Branding capabilities: a look at Sony's capabilities in
brand
knowledge creation
Akutsu, Satoshi
;
Nonaka, Ikujiro
- In:
Hitotsubashi on knowledge management
,
(pp. 287-308)
.
2004
Persistent link: https://www.econbiz.de/10001977858
Saved in:
385
Economics of private labels : a survey of literature
Bergés-Sennou, Fabian
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
2
(
2004
)
1
Persistent link: https://www.econbiz.de/10001982160
Saved in:
386
Was ist eine Marke? : Aktualisierung der Markendefinition
Bruhn, Manfred
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10002026774
Saved in:
387
The costs of regulation : branded open supply and uniform pricing of gasoline
Comanor, William S.
;
Riddle, Jon M.
- In:
International journal of the economics of business
10
(
2003
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10001961729
Saved in:
388
On the economics of branded open supply
Marvel, Howard P.
- In:
International journal of the economics of business
10
(
2003
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10001961998
Saved in:
389
Surfacing values tension in corporate brands
De Chernatony, Leslie
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10002539242
Saved in:
390
Understanding the impact of
brand
delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002513507
Saved in:
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