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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John; Fraser, Jay R.; Nguyen, Trang Kieu - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
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A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali; Kerem, Katri; Biscaia, Rui; Agyemang, … - In: International journal of sport management and marketing … 18 (2018) 3, pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Measuring brand experiences cross-nationally
Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
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"Doing the brand" : aesthetic labour as situated, relational performance in fashion retail
Cutcher, Leanne; Achtel, Pamela - In: Work, employment & society : a journal of the British … 31 (2017) 4, pp. 675-691
Persistent link: https://www.econbiz.de/10011706594
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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Shaping the brand awareness of science and technology parks in Eastern Poland
Lis, Anna Maria; Romanowska, Ewa - In: Barometr regionalny : analizy i prognozy 14 (2016) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011577216