Narrow search
Showing 401 - 410 of 25,893
Cover Image
Toward a unified implicit brand theory
Tietje, Brian C.; Brunel, Frédéric F. - In: Applying social cognition to consumer-focused strategy …, (pp. 135-153). 2005
Persistent link: https://www.econbiz.de/10003113324
Cover Image
Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2005
Persistent link: https://www.econbiz.de/10003092804
Cover Image
Service Branding : ein Beitrag zum Aufbau erfolgreicher Dienstleistungsmarken am Beispiel des Telekommunikationsmarktes
Kehrer, Rico - 2005
Persistent link: https://www.econbiz.de/10003099498
Cover Image
Brand Communities : Erfolgsfaktoren und ökonomische Relevanz von Markengemeinschaften
Loewenfeld, Fabian von - 2006 - 1. Aufl
Persistent link: https://www.econbiz.de/10003000950
Cover Image
Marken als Innovationsindikator
Gauch, Stephan - 2005
Persistent link: https://www.econbiz.de/10002973774
Cover Image
Brands, boundaries and bandwagons; a critical reflection on critical management studies
Thompson, Paul - In: Critical management studies : a reader, (pp. 364-382). 2005
Persistent link: https://www.econbiz.de/10003059531
Cover Image
Understanding brand potential
Wacker, Watts - In: Financial Times handbook of management, (pp. 444-447). 2001
Persistent link: https://www.econbiz.de/10002988410
Cover Image
The brand report card
Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001
Persistent link: https://www.econbiz.de/10002988429
Cover Image
Ten commandments for a brand with a future
Gad, Thomas - In: Financial Times handbook of management, (pp. 466-472). 2001
Persistent link: https://www.econbiz.de/10002988456