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Managing brands in global markets
Day, George S.; Reibstein, David J. - In: The INSEAD-Wharton alliance on globalizing : strategies …, (pp. 184-206). 2004
Persistent link: https://www.econbiz.de/10002238610
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Consumer associative networks as process-tracing measures of brand feedback effects
Henderson, Geraldine Rosa - 2004
Persistent link: https://www.econbiz.de/10002248715
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Nachhaltigkeitsaspekte der Markenführung
Schaltegger, Stefan - 2004
Persistent link: https://www.econbiz.de/10002252052
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The nature and benefits of national brand/private label competition
Steiner, Robert L. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10002140599
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Investigating the cross-category effects of store brands
Sayman, Serdar; Raju, Jagmohan Singh - In: Review of industrial organization : RIO 24 (2004) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10002140601
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Store brands : who buys them and what happens to retail prices when they are introduced?
Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10002140611
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Developing new brands
King, Stephen - 1973
Persistent link: https://www.econbiz.de/10002213696
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Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
Lips, Peter (revision) - 2004
Persistent link: https://www.econbiz.de/10002216476
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10002100237