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Zur Kompatibilität von Marken- und Vertriebsmanagement in der Konsumgüterindustrie
Skimutis, Andrea - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002749833
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What is a brand?
Blackett, Tom - In: Brands and branding, (pp. 13-25). 2004
Persistent link: https://www.econbiz.de/10002754884
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Brand valuation
Lindemann, Jan - In: Brands and branding, (pp. 27-45). 2004
Persistent link: https://www.econbiz.de/10002754891
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The social value of brands
Hilton, Steve - In: Brands and branding, (pp. 47-64). 2004
Persistent link: https://www.econbiz.de/10002754896
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What makes brands great
Brymer, Chuck - In: Brands and branding, (pp. 65-76). 2004
Persistent link: https://www.econbiz.de/10002754914
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Brand positioning and brand creation
Bahr Thompson, Anne - In: Brands and branding, (pp. 79-95). 2004
Persistent link: https://www.econbiz.de/10002754933
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Brand experience
Smith, Shaun - In: Brands and branding, (pp. 97-111). 2004
Persistent link: https://www.econbiz.de/10002754939
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Brand communications
Feldwick, Paul - In: Brands and branding, (pp. 127-142). 2004
Persistent link: https://www.econbiz.de/10002755012
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The public relations perspective on branding
Bowker, Deborah - In: Brands and branding, (pp. 143-155). 2004
Persistent link: https://www.econbiz.de/10002755022