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Brand protection
Poulter, Allan - In: Brands and branding, (pp. 157-168). 2004
Persistent link: https://www.econbiz.de/10002755025
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Globalisation and brands
Ahmad, Sameena - In: Brands and branding, (pp. 171-183). 2004
Persistent link: https://www.econbiz.de/10002755062
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An alternative perspective on brands: markets and morals
Doane, Deborah - In: Brands and branding, (pp. 185-198). 2004
Persistent link: https://www.econbiz.de/10002755098
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Branding in South-East Asia
Faulkner, Kim - In: Brands and branding, (pp. 199-211). 2004
Persistent link: https://www.econbiz.de/10002755102
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Branding places and nations
Anholt, Simon - In: Brands and branding, (pp. 213-226). 2004
Persistent link: https://www.econbiz.de/10002755112
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The future of brands
Clifton, Rita - In: Brands and branding, (pp. 227-241). 2004
Persistent link: https://www.econbiz.de/10002755121
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Understanding brand potential
Wacker, Watts - In: Financial times handbook of management, (pp. 362-365). 2004
Persistent link: https://www.econbiz.de/10002755868
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Connecting brand equity, brand economies, and brand value
Haigh, David - In: Financial times handbook of management, (pp. 408-419). 2004
Persistent link: https://www.econbiz.de/10002755901
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
Tomczak, Torsten (ed.) - 2005
Persistent link: https://www.econbiz.de/10002795445
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Profit brand
Wreden, Nick - 2005
Persistent link: https://www.econbiz.de/10002795540