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Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004
Persistent link: https://www.econbiz.de/10002714836
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Asian brand strategy : how Asia builds strong brands
Roll, Martin - 2006 - 1st publ.
Persistent link: https://www.econbiz.de/10002913611
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Implementierung innovativer Dienstleistungsmarken : Erfolgsfaktoren und Gestaltungsvorschläge auf Basis einer empirischen Mehrebenenanalyse
Wieseke, Jan - 2004 - 1. Aufl
Persistent link: https://www.econbiz.de/10002472001
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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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Effizienz in der Markenführung
Boltz, Dirk-Mario (ed.) - 2004
Persistent link: https://www.econbiz.de/10002345798
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Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Lindstrøm, Martin - 2005
Persistent link: https://www.econbiz.de/10002346636
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War and national finance ; Brand, R[obert] H[enry]
Brand, Robert H. - 1921
Persistent link: https://www.econbiz.de/10002328600
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Exploring a free association methodology to capture and differentiate abstract media brand associations : a study of three cable news networks
McDowell, Walter S. - In: The journal of media economics 17 (2004) 4, pp. 309-320
Persistent link: https://www.econbiz.de/10002374760
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How brands become icons : the principles of cultural branding
Holt, Douglas B. - 2004
Persistent link: https://www.econbiz.de/10001911816
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The origin of brands : how product evolution creates endless possibilities for new brands
Ries, Al; Ries, Laura - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10001911830