Managers of new-to-the-market ingredient brands often use brand alliances to help establish the identity of an … ingredient brand name. One common form of a brand alliance is joint branding in which an ingredient brand name is promoted on the … host brand package. For new-to-the-market or little known ingredient brands, joint branding is an opportunity for increased …

Building a strong brand today is incredibly difficult. A strong brand can turn a commoditised, undifferentiated product … into something unique and special. For instance, as soon as you put the brand of Tiffany on a diamond, the value of the … diamond shoots up. It is no longer just a diamond, it is a Tiffany diamond. Similarly, as soon as the McKinsey brand touches a …

, NATO in particular, have started to see themselves as brand and to create a so called “commercial identity” by becoming a … brand. By applying the conceptual and analytical framework used in analyzing the marketing strategies of the private … companies we will try to see whether NATO is about to become a brand. Our starting point will be a 2008 statement of François …

& Telecommunications Ass’n v. Brand X Internet Services. As the Article illustrates in a variety of administrative contexts, this Brand X …

system would be useful for brand managers interested in monitoring conversations about their products. Our recommendations …

students’ brand consciousness in apparel and influences differ according to students demographic characteristics. Participants …, the students’ brand consciousness is, significantly correlated to each socialization factor. However, of the media related … influence and peer influence. Moreover, significant differences were found for socializations agents and brand consciousness …

brands conventional borders. Nowadays the entire progress of branding strategy is altering. Presently the brand development … organization compared to how it has worked earlier. Aaker and Keller (1990) studied the consumer evaluations on brand attitude … is an endeavour to investigate into the various dimensions leading to a perfect brand success model. Brand awareness …

integration paid for in terms of differentiation. We will here pursue the thesis that a brand is the eigen-value of communication … brand is rich in structure and dilemmas, therefore difficult in strategy but fascinating in its dependence on the path of …

This research investigates changes in brand loyalty as households pass from one stage of the household life cycle to …. Brand loyalty declines sharply as households shift from the pre-family stage to the young family stage, remains relatively …