Blogger, have placed trademark holders for “brand” new challenges and opportunities. Trademark holders seem to have … users who co-create value for the brand. On the other hand, trademark holders seem to have lost all control over their brand … integrity. A fortiori, because of the interconnectedness of social media good and bad brand exposure can spread like wild fire …

importance of different attributes of aerosols from the consumers’ perspective is essential for improving an existing brand or … launching a completely new brand of aerosol. The purpose of this study is to identify feasible offerings of aerosols from a … company’s point of view and the positioning of a comparatively new brand of room air freshener among all other existing brands …

Marlboro is a brand of cigarette famous for its flavor, billboard advertisements and magazine advertisements of the … Marlboro Man. By 1992, Financial World ranked Marlboro the world's No. 1 most valuable brand, with a market worth of $32 … billion. In 2001 it was the most popular cigarette brand in the U.S. What are the ethical issues involved in its brand …

-dilution laws likely have had some effect in the significant decline in brand sharing that we chart. We conclude by examining the … still-widespread phenomenon of brand sharing and find that recent psychological studies help explain why the harm allegedly …

interviews) involved in the construction and promotion of a national brand abroad. The findings of the study provide opinions on … Romania’s policy for building a European country brand completes the conclusions and the perspective on this particular issue …

literature on branding and shareholder value into a process framework that helps enumerate and explain the brand-finance link … metric to assess brand performance and brand equity value. The authors introduce common metrics of shareholder value (e ….g., Tobin’s q, abnormal returns, and idiosyncratic risk) and three distinct metrics of brand equity: customer, product …

In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2 … world is a brand and can differentiate itself from others and subsequently can generate sales via positive country …

store’s brand products without compromising the competitive pricing, and product quality. With negligible switching cost …, consumers are exposed to various brand options for them choose from when buying their groceries, vegetables, meats, and others … direct relationship towards the sales and marketing of hypermarket’s private brand products in long run. We address these and …

that feed business strategy. At the same time, networked and empowered consumers are using brands, brand language, and … trademarks: brand theory. This theory explains riddles within current trademark doctrine and provides the foundation for a new … possibility that trademarks can be true information resources for all stakeholders in a brand — corporations, consumers, and …