This paper explores the complex role that brand names have played in the maintenance of therapeutic standards within … against proprietary or patent medicines; second, an era of ascendant brand-name prescribing from the 1930s until roughly the … generic drugs. This article uses clinical, popular, policy, and trade literature to explore the enduring roles of brand …

Aspirations of nations and brand-nations are inevitably linked with rise of nations, its economic power, its military … muscle and also on its influence on regional and global geopolitics. Brand India has been a young concept, younger than the … growth story of India which in 2008 would be five years old. This paper tracks Brand India from both historical perspective …

recent years, counterfeit luxury brand consumption continues to increase worldwide, and it is now sometimes regarded as a …

. In this research, we investigate the potential to “listen in” on social media conversations as a means of inferring brand … and the venue to which they have been contributed need to be explicitly modeled when deriving measures of online brand … sentiment. Thus, we propose a model that separates the underlying brand sentiment from the effects of other predictable factors …

This article provides an introduction to the study of brand-name sharing, and presents results from an empirical study … of sharing rates among 131 famous brand names from 1940 through 2010, conducted through an examination of business names … the study is that independent uses of the 131 brand names – that is, uses of those names by businesses other than those …

perspective on how brands are distinct in consumer perceptions. Brand distinctiveness is usually portrayed on a map where brands … study found that the conventional mapping and clustering techniques failed to depict coherent brand proximity from its data … insights as brand-building feedback, and as a source of co-branding ideas to take advantage of the ways consumers organize …

minds of people. As a new area of interest in the study of marketing, the concept of country brand (nation branding) has … contributes to a better understanding of country brand building through case study of Colombia is passion …