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Ingredient branding with brand...
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73
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70
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58
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43
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41
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41
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39
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39
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38
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38
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37
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36
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35
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35
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34
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34
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33
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33
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33
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32
Langner, Tobias
32
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32
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32
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Markenverband
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European Commission / Directorate-General for the Environment
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Springer Gabler <Firma>
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Journal of business research : JBR
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361
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Asia Pacific journal of marketing and logistics
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Journal of strategic marketing
118
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115
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International journal of hospitality management
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110
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109
Strategic Direction
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Springer eBook Collection
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Journal of the Academy of Marketing Science
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Innovatives Markenmanagement
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Marketing letters : a journal of research in marketing
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The Trademark reporter
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International journal of advertising : the review of marketing communications
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Journal of international consumer marketing
80
Qualitative market research : an international journal
76
International marketing review
75
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75
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Research
74
International journal of internet marketing and advertising : IJIMA
72
Journal of retailing
71
Marketing science
69
Journal of promotion management : JPM
68
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BASE
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Showing
41
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41
A review of
brand
research (1990-2010) : classification, application and development trajectory
Chang, Wen-Jung
;
Chung, Yu-Chun
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 74-105
Persistent link: https://www.econbiz.de/10011645316
Saved in:
42
Evaluating customer-based
brand
equity in Iranian cell phone market
Elahi, Seyed Majid
;
Kiani Mavi, Reza
;
Najafi, Sepideh
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011648263
Saved in:
43
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
44
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
45
An analysis of rhetorical figures and other linguistic devices in corporation
brand
slogans
Miller, Darryl W.
;
Toman, Marshall
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 474-493
Persistent link: https://www.econbiz.de/10011613194
Saved in:
46
Incorporating the creative subject : branding outside-in through identity incentives
Endrissat, Nada
;
Kärreman, Dan
;
Noppeney, Claus
- In:
Human relations
70
(
2017
)
4
,
pp. 488-515
Persistent link: https://www.econbiz.de/10011650358
Saved in:
47
The contribution of gestures to personal branding
Amălăncei, Brînduşa-Mariana
- In:
Studies and scientific researches / Faculty of Economic …
21
(
2015
),
pp. 89-95
Persistent link: https://www.econbiz.de/10011800125
Saved in:
48
Festive food brands awareness among young people on Romanian market
Timiras, Laura Catalina
- In:
Studies and scientific researches / Faculty of Economic …
24
(
2016
),
pp. 59-65
Persistent link: https://www.econbiz.de/10011802261
Saved in:
49
What holds ethical consumers to a cosmetics
brand
: the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
Saved in:
50
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
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