The effect of materialism on consumers’ tendency to use the brand name (TBN) as the main criterion in purchasing … international segmentation of markets. The paper also contributes to a deeper understanding of the nature of the demand for brand …

Recent research has demonstrated that linguistic characteristics of brand names can cognitively affect product … results reveal across multiple brand names and product categories that exposure to a brand name that has sound repetition in … its phonetic structure and is spoken aloud produces positive affect, which favorably affects consumers' brand evaluations …

This study is conducted to find out the relationship between brand image and brand loyalty, to examine interactive role … of those factors that determines brand image and loyalty, to determine connection between Brand Image and Brand loyalty …’s brand image in a company? How do they develop their brand image strategy? A conceptual framework will be prescribed to help …

goes further and protects the more expansive brand dimension associated with a successful trade mark. The Court of Justice … their advertising, investment and communication functions. The brand is a remarkably elusive and protean, yet undeniably …, enabling them to work with such elusive subject matter? What are the corresponding assumptions about brand creation and …

This article begins with a basic question: Is Google’s profiting from the use of another’s brand in its AdWords program … offered by Google, are funded by advertising revenue, a large portion of which comes from the sale of third-party brand names … may be liable for dilution or infringement claims — even though Google profits from every sale while brand owners often …

ability to reliably signal origin. Contemporary EU trade mark law goes further and protects the more expansive brand dimension …. The brand is a remarkably elusive and protean, yet undeniably valuable, intangible. So what are the doctrinal tools and … are the corresponding assumptions about brand creation and sustenance that reinforce these techniques? And can they be …

relationship with brand loyalty and preference for specific country-of-origin (COO) wine brands. This exploratory study seeks to …) brand loyalty. It has a specific focus on wine knowledge and the educational aspect thereof highlighting how this can be …

majority of intellectual property litigation stems from the interplay between generic or imitator drug and brand name or …