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Co-creation in the video game industry through membership in virtual communities

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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

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interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

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When does product brand matter to children?

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