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Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
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Dynamics between brand diversification and segment diversification on firm value
Koh, Yoon - In: Tourism economics : the business and finance of tourism … 25 (2019) 5, pp. 819-826
Persistent link: https://www.econbiz.de/10012182192
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Market niche as a method of brand promotion
Boienko, Оlena; Susidenko, Оleksii - In: Baltic Journal of Economic Studies 5 (2019) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10012209157
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Comparison of selected internationally recognized brand valuation methods
Janoskova, Katarina; Križanová, Anna - In: Oeconomia Copernicana 8 (2017) 1, pp. 99-110
Persistent link: https://www.econbiz.de/10012228792
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Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan; Özbeyaz, Abdurrahman - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
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Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria; Nieminen, Juuso - In: South Asian journal of business and management cases 11 (2022) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10013384410
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Brand Presence in Decision-Making Involving Decoys
Kubalová, Radka; Klepek, Martin - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
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Improvement in customer experience through the creation of virtual brand communities
Baubonytė, Indrė; Nugaras, Justas; … - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10013336034
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Massive marketing in social media : the influence on sentiments and attitude toward the brand
Lakshmi, B.; Isravel, Yabesh Abraham Durairaj; Chitra, D.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 302-319
Persistent link: https://www.econbiz.de/10014442737
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159