branding and brand communication. The modern business environment affirms the need for continuous research and analysis of … are fundamental to effective brand positioning and customer relationship management. According to the standards and values … them and influence the creation or strengthening of brand awareness. Based on scientific knowledge, this paper, using …

A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …

" as a brand, and adds to missing empirical research on Belize and development economics with a mixed-methods, brand … apply Fournier's (1998) brand relationship theories as tools to measure their perceptions of the Bank as well as get a … marriage" type brand relationship with the Bank: it is not a sustainable development partner. This brand relationship also …