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How to make internationalization meaningful is a practical issue of particular importance for smaller family … compete successfully on a global scale. This challenge can hinder efforts to make their internationalization process … addressed is why some family enterprises tend to be less successful in their internationalization than non-family enterprises …
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, including those of internationalisation. However, little is known about the relationship between the internationalization of …
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This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...
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1. The Origins of Early Internationalization -- 2. The Evolution of Early Internationalization: A Systematic Literature … Review -- 3. Setting the Boundaries -- 4. Pre-founding, Creation, and Early Internationalization -- 5. Internationalization …, and key themes within this field. The book covers the theoretical foundations, internationalization strategies …
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