Studies on modern consumers' sentiments toward marketing in an emerging market context are vital. This paper compares demographic diff erences in South African consumers' sentiment toward marketing. Data were collected via a survey with 444 diverse consumers residing in the Tshwane metropolitan...

Long-term borrowing costs have been on a path of near continuous decline for the last several decades, with huge consequences for asset values, government finances, borrowers and savers. To shed light on why, we have estimated a global model that brings together an extensive set of drivers of...