Purpose – The purpose of this paper is to investigate the relationship between level of environmental disclosure and establishment of a legitimacy image of operation among Japanese firms after implementation of the Kyoto Protocol. Design/methodology/approach – This study uses a sample...

Purpose – The authors aim to apply an “interpretive context – organizational action – outcome” framework to explore the positive effect of green organizational identity on green innovation performance. Besides, they would like to verify that both environmental commitment and...

Purpose – This study aims to empirically investigate the relationship between the directions of pressures affecting green supply chain management (GSCM) and supply chain (SC) performance. Design/methodology/approach – This research is based on a survey because there is no archival database...

Purpose – The purpose of this paper is to investigate the body of literature on environmental management accounting (EMA) and provides a quantitative overview of the academic as well as the professional literature constituting the field. By doing so, the paper discusses whether EMA has...

This study examines how consumers in China perceive and respond to company‐sponsored environmental advertising claims. Based on a survey of 914 Chinese respondents in Beijing and Guangzhou, the study has derived some important findings. First, it confirms the casual observation that...

Purpose – To provoke thought, and perhaps responses, to a radical view of “green marketing” and its place in society. Design/methodology/approach – This paper is essentially an essay but, based on a careful review of the relevant literature, several empirical studies conducted by the...

Purpose – The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability. Design/methodology/approach – An opinion piece, that presents the views of four authors on the current state of the debate in this field. Findings...

Purpose – This research aims to present an exploratory study of the consequences of environmental marketing strategies in New Zealand organisations. In general, empirical research on the impact of environmental practices on organisational outcomes is limited and inconclusive, thus a greater...

Purpose – The purpose of this study is to identify which of Lindblom's strategies of organizational legitimacy predominate in environmental and social disclosures in administration reports of publicly traded family companies under Brazilian shareholder control during the period 1997‐2006....

Purpose – The purpose of this paper is to analyze the moderating effect of environmental human resource management on the relationship between firms' environmental management practices and competitive advantages of cost and differentiation. Design/methodology/approach – CEOs of Spanish...