Pipatpong Fakfare; Noppadol Manosuthi - In: Journal of Hospitality and Tourism Insights 6 (2022) 3, pp. 1144-1168
Purpose The main objectives of this study are to (1) explore underlying components and attributes of travel applications that influence traveler usage intention and (2) investigate which contents should be prioritized to increase the efficiency of travel apps. Design/methodology/approach This...