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food quality, service quality, and physical environment quality at drive-thru fast-food restaurants in Bangkok. 42 percent … their businesses within the food industry. Design/Methodology/Approach – Online questionnaires were used as a convenient …. Hypotheses testing was also conducted. Findings – Food quality, service quality as well as physical environment quality all play …
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We study the effects of receipts that include personalized ordering suggestions designed to reduce fat and calorie consumption on purchasing behavior at a restaurant chain. We find that customers, in the aggregate, made most of the item substitutions that were encouraged by the messages, such as...
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