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"This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations"--
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Food and wine are considered to be part of the cultural identity of an area. In recent years, this identity has been … certain regions. This paper presents a study into the relationship between wine, food and culture in the Spanish region of … results of this study show that food and wine are closely linked to culture; cuisine and culture are the resources which …
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