demand for sustainability to which the need for security has been added. A tourism product able to meet these needs is food … and wine tourism.The challenge for destinations is therefore to make use of the obvious advantages of food and wine … tourism product and the importance that food and wine tourism could have for a rural region like Basilicata situated in the …

This paper tests the potential for the food and wine tourism model developed by Hall and Sharples to be used as a tool … for identifying specific food and wine segments in a destination. Using Cairns, Australia, as a case study a survey of … tourists identified three food and wine segments and confirmed the ability of the model to be used to classify the destination …