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Virtual Reality (VR) for Experiential Marketing in Sri Lankan Hospitality Industry
K.C.B., Muwandeniya; B.A.N., Eranda - 2022
The notion of experiential marketing has been accelerated in the recent past since customers are increasingly focusing on emotions and experience more than the functional features of products and services. This phenomenon is mainly evidenced in the hospitality industry and it has been driven by...
Persistent link: https://www.econbiz.de/10014083531
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Experience design of lifestyle communities : the future of hospitality and tourism
Zhang, Tingting (Christina); Hua, Nan; Heo, Jaewan; … - In: International journal of contemporary hospitality management 36 (2024) 12, pp. 4258-4277
Persistent link: https://www.econbiz.de/10015152937
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Special issue on event studies
Getz, Donald (contributor) - 2010
Persistent link: https://www.econbiz.de/10003970966
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Playing their roles : experiential design concepts applied in complex services
Gross, Michael A.; Pullman, Madeleine - In: Journal of management inquiry 21 (2012) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10009505383
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Is this Shangri-La? : the case for authenticity in the Chinese and Indian hospitality industry
Atwal, Glyn; Williams, Alistair - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 405-413
Persistent link: https://www.econbiz.de/10009511234
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Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia - In: Innovations in services marketing and management : …, (pp. 307-328). 2014
Persistent link: https://www.econbiz.de/10010201153
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An epistemological view of consumer experiences
Walls, Andrew R.; Okumus, Fevzi; Wang, Youcheng; Kwun, … - In: International journal of hospitality management 30 (2011) 1, pp. 10-21
Persistent link: https://www.econbiz.de/10008821997
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Critical success factors for experiential marketing : evidences form the Indian hospitality industry
Gupta, Saranjit; Dasgupta, Samrat; Chaudhuri, Ranjan - In: International journal of services and operations management 11 (2012) 3, pp. 314-334
Persistent link: https://www.econbiz.de/10009512833
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The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.; Go, Frank M.; Bhansing, Pawan V. - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 754-769
Persistent link: https://www.econbiz.de/10011433688