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What drives experiential loyalty toward smart restaurants? : the case study of KFC in Beijing

Wu, Hung-Che; Cheng, Ching-Chan - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 151-177

Persistent link: https://www.econbiz.de/10011848335

Experiential festival attributes, perceived value, satisfaction, and behavioral intention for Korean festivalgoers

Lee, Hoon; Hwang, Heejeong; Shim, Changsup - In: Tourism and hospitality research : THR 19 (2019) 2, pp. 199-212

Persistent link: https://www.econbiz.de/10012165631

Using net-based ethnography (netnography) to understand the staging and marketing of "authentic African" dining experiences to tourists at Victoria Falls

Mkono, Muchazondida - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 184-198

Persistent link: https://www.econbiz.de/10009779933

Emotional impact of dishes versus wines on restaurant diners : from haute cuisine open innovation

Mengual-Recuerda, Ana; Tur-Viñes, Victoria; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/96, pp. 1-19

Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...

Persistent link: https://www.econbiz.de/10012491343

Die Relevanz der Gastronomie als Instrument der Markenkommunikation

Zeller, Markus (contributor) - 2009

Gastronomie als alternative Kommunikationsform -- Theoretische Grundlegung -- Entwicklung eines Bezugsrahmens zur … Analyse der Relevanz der Gastronomie als Instrument der Markenkommunikation -- Fallstudie: Ausgestaltung der … Kommunikationsform Gastronomie am Beispiel der Marke Beck's -- Fazit und Ausblick. …

Persistent link: https://www.econbiz.de/10014014895

How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being

Keskin, Emrah; Yayla, Ozgur; Sezen, Nevres; Dedeoğlu, … - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 986-1009

Persistent link: https://www.econbiz.de/10014526838

The effect of tourists' gastronomic experience on emotional and cognitive evaluation : an application of S-O-R paradigm

Şahin, Ayşe; Kılıçlar, Arzu - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 595-612

The main aim of this study is to determine the effect of tourists' gastronomic experiences on food consumption emotions …' gastronomic experiences positively and substantially influenced their experiential value and food consumption emotions.,In this … study, the model created by Quan and Wang (2004) about the role of food in touristic experience is supported by empirical …

Persistent link: https://www.econbiz.de/10014303102

Chapter 9 Marketing Gastronomic Tourism Experiences as Luxury

Roy, Namita; Gretzel, Ulrike - In: The Emerald handbook of luxury management for …, (pp. 183-197). 2022

. With recent research suggesting food and wine tourism being connected to luxury, it is important to explore how gastronomic …

Persistent link: https://www.econbiz.de/10015391824

Chapter 18 Marketing Culinary Tourism Experiences

Jolliffe, Lee - In: The handbook of managing and marketing tourism experiences, (pp. 363-378). 2016

Purpose This chapter identifies issues in the development and marketing of culinary tourism experiences with the goal of determining the value of collaborative forms of product development and marketing. Methodology/approach A literature review examines approaches to marketing of culinary...

Persistent link: https://www.econbiz.de/10015366270

City marathon events and tourism industry : a quasi-natural experiment

Gan, Chen; Deng, Taotao; Zhao, Weishu - In: Journal of sports economics 24 (2023) 7, pp. 851-876

Persistent link: https://www.econbiz.de/10014384460