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Push it real good : the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app

Kunkel, Thilo; Hayduk, Ted, III; Lock, Daniel - In: European journal of marketing 57 (2023) 9, pp. 2592-2618

Persistent link: https://www.econbiz.de/10014448562

Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams

Doyle, Jason P.; Kunkel, Thilo; Kelly, Sarah Jane; … - In: Journal of strategic marketing 32 (2024) 6, pp. 729-743

Persistent link: https://www.econbiz.de/10015051747

Authenticity negotiation : how elite athletes (re)present themselves as personal brands

Bredikhina, Nataliya; Kunkel, Thilo; Kudesia, Ravi - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 53-70

Persistent link: https://www.econbiz.de/10014634939

Remapping the sport brandscape : a structured review and future direction for sport brand research

Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264

Persistent link: https://www.econbiz.de/10013255808

Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy

Kunkel, Thilo; Doyle, Jason; Na, Sangwon - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 358-378

Persistent link: https://www.econbiz.de/10013271113

The influence of non-transactional fan engagement on merchandise consumption

Huettermann, Marcel; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 48-61

Persistent link: https://www.econbiz.de/10013198833

Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian Football

Neale, Larry; Funk, Daniel - In: International Journal of Sports Marketing and Sponsorship 7 (2006) 4, pp. 12-22

This study examined how different factors contribute to attitudes and the behaviour of spectators attending an Australian Football League game. The results revealed that four factors - Team Interest, Vicarious Achievement, Excitement and Player Interest - were successful in predicting levels of...

Persistent link: https://www.econbiz.de/10014811457

Post-event behavioural intentions of participants in a woman-only mass participation sporting event

Crofts, Catherine; Dickson, Geoff; Schofield, Grant; … - In: International journal of sport management and marketing … 12 (2012) 3/4, pp. 260-274

Persistent link: https://www.econbiz.de/10010117081

Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment

Kaplanidou, Kyriaki; Jordan, Jeremy S; Funk, Daniel; … - In: Journal of sport management : the official journal of … 26 (2012) 3, pp. 237-249

Persistent link: https://www.econbiz.de/10009979912

Exploring the Development of Team Identification

Lock, Daniel; Taylor, Tracy; Funk, Daniel; Darcy, Simon - In: Journal of sport management : the official journal of … 26 (2012) 4, pp. 283-295

Persistent link: https://www.econbiz.de/10010001417