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Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 46 (2012) 3, pp. 469-489
Persistent link: https://www.econbiz.de/10009846072
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The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley A.; … - In: International journal of hospitality management 34 (2013), pp. 31-41
Persistent link: https://www.econbiz.de/10010121489
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The influence of service brand orientation on hotel employees’ attitude and behaviors in China
King, Ceridwyn; So, Kevin Kam Fung; Grace, Debra - In: International journal of hospitality management 34 (2013), pp. 172-180
Persistent link: https://www.econbiz.de/10010121505
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Travel Decision Making: An Empirical Examination of Generational Values, Attitudes, and Intentions
Gardiner, Sarah; King, Ceridwyn; Grace, Debra - In: Journal of travel research : a quarterly publication of … 52 (2013) 3, pp. 310-324
Persistent link: https://www.econbiz.de/10010101490
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Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
King, Ceridwyn; Grace, Debra - In: The journal of services marketing 20 (2006) 6-7, pp. 369-380
Persistent link: https://www.econbiz.de/10007378838
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Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
King, Ceridwyn; Grace, Debra - In: The journal of services marketing 20 (2006) 6, pp. 369-380
Persistent link: https://www.econbiz.de/10007295692
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Exploring the Implications of Market Orientation for Hospitality Employees
King, Ceridwyn; Grace, Debra - In: Services marketing quarterly 27 (2006) 3, pp. 69-90
Persistent link: https://www.econbiz.de/10007019662
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Employee brand equity: Scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C - In: The journal of brand management : an international journal 19 (2012) 4, pp. 268-289
Persistent link: https://www.econbiz.de/10009816253
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Employee brand equity: Scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C - In: The journal of brand management : an international journal 20 (2013) 4, pp. 350-354
Persistent link: https://www.econbiz.de/10010088330
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"When experience matters": building and measuring hotel brand equity: The customers' perspective
So, Kevin Kam Fung; King, Ceridwyn - In: International journal of contemporary hospitality management 22 (2010) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10008437476