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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Extending the tourism experience : the role of customer engagement
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Customer engagement : contemporary issues and challenges, (pp. 236-253). 2016
Persistent link: https://www.econbiz.de/10011430766
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Is the Australian domestic holiday a thing of the past? : understanding baby boomer, Generation X and Generation Y perceptions and attitude to domestic and international holidays
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 336-350
Persistent link: https://www.econbiz.de/10011489233
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Enhancing hotel employees' brand understanding and brand-building behavior in China
King, Ceridwyn; So, Kevin Kam Fung - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 4, pp. 492-516
Persistent link: https://www.econbiz.de/10011393208
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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of service management 27 (2016) 2, pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
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Workplace relationship cohesion : an internal customers' perspective
Grace, Debra; King, Ceridwyn; Iacono, Joseph Ki - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 123-144
Persistent link: https://www.econbiz.de/10011602724
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The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung; King, Ceridwyn; Hudson, Simon; … - In: Tourism management : research, policies, practice 59 (2017), pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
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The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn; Murillo, Enrique; Lee, Hyemi - In: International journal of hospitality management 66 (2017), pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22
Persistent link: https://www.econbiz.de/10011811126