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Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams

Doyle, Jason P; Kunkel, Thilo; Funk, Daniel C - In: International Journal of Sports Marketing and Sponsorship 14 (2013) 2, pp. 20-36

The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To date, the procedure has only been verified using sports participants, although the PCM was developed with a...

Persistent link: https://www.econbiz.de/10014811797

The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts

Cocco, Adam R.; Kunkel, Thilo; Baker, Bradley J. - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 359-370

Persistent link: https://www.econbiz.de/10014340593

Thinking about the same things differently : examining perceptions of a non-profit community sport organisation

Lock, Daniel; Filo, Kevin; Kunkel, Thilo; Skinner, James - In: Sport management review 16 (2013) 4, pp. 438-450

Persistent link: https://www.econbiz.de/10010239253

The development of a framework to capture perceptions of sport organizations legitimacy

Lock, Daniel; Filo, Kevin; Kunkel, Thilo; Skinner, James L. - In: Journal of sport management : the official journal of … 29 (2015) 4, pp. 362-379

Persistent link: https://www.econbiz.de/10011374569

Challenges to sport development and sport participation from sport mangagers' perspectives

Sotiriadou, Popi; Filo, Kevin; Kunkel, Thilo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 267-284

Persistent link: https://www.econbiz.de/10011948440

New brands : contextual differences and development of brand associations over time

Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10011998392

Consumers' perceived value of sport team games : a multidimensional approach

Kunkel, Thilo; Doyle, Jason Patrick; Berlin, Alexander - In: Journal of sport management : the official journal of … 31 (2017) 1, pp. 80-95

Persistent link: https://www.econbiz.de/10011669268

The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"

Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 10 (2010) 2, pp. 127-163

Persistent link: https://www.econbiz.de/10003977265

Athlete interrupted : exploration of athletes' personal brand management in times of crisis

Bredikhina, Nataliya; Sveinson, Katherine; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 212-227

Persistent link: https://www.econbiz.de/10013411489

Large-scale sport events and resident well-being : examining PERMA and the Gold Coast 2018 Commonwealth Games

Doyle, Jason; Filo, Kevin; Thomson, Alana; Kunkel, Thilo - In: Journal of sport management : the official journal of … 35 (2021) 6, pp. 537-550

Persistent link: https://www.econbiz.de/10012744673