At the beginning of the 21st century, events tourism witnessed an impressive development in a series of countries due to the increase of the spare time and of the people’s income, to the cheaper and more diversified world transport, especially the air transport and due to the emergence of new...

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...

Cover -- EDITORIAL ADVISORY BOARD -- Contemporary issues in events, festivals and destination management -- Thematic trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings in a lot of business" -- Sport mega-events and nation...