The past years have brought an accelerated use of robots in the hospitality industry to perform several tasks (i.e., front-desk, cleaning, and check-in, among others). In addition to advantages such as better productivity or lower labour shortages, the use of robots in hotels can enhance the...

As the most disruptive technologies, Artificial Intelligence (AI) has been considered as a reliable tool in processing data to enhance business performance. Along with the increasing amount of data generated through online activities by customers, various hospitality companies have been...

Efforts to contribute to the Sustainable Development Goals are increasingly part of tourism business planning, forming part of their business policies, linking with society and generating a sustainable hotel offer. The great impact it causes and, which in the short term it will achieve, digital...

This chapter deals with the specific principles and issues of the modelling and simulation of hospitality processes. The methodology of hospitality processes modelling is described, and the set of modelled business processes is presented. This chapter shows the selected opportunities and threats...

In this chapter, we explore the theory of Strategy-as-Practices (S-as-P) ( Jarzabkowski & Spee, 2009 ; Satyro, Sacomano, Contador, Almeida, & Giannetti, 2017 ), by looking into praxis, practices and practitioners, for better understanding how sustainability can be seen as part of the competitive...