Cheema, Sadia; Ahsan, Nirmal; Amjad, Sadaf; Bukhari, … - In: Advances in hospitality and leisure, (pp. 129-143). 2019
This study attempts to evaluate the antecedences of customer loyalty and the moderating effect of social media. Three antecedences are evaluated in this study, including service quality expectation, product innovation, and customer relationship management. It investigates their impact on the...