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This study serves a dual purpose: firstly, to identify the pivotal architectural components within wine tourism offerings that contribute to a lasting and memorable experience; and secondly, to explore their correlation with the four customer experi-ence realms (4Es). The investigation operates at...
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Purpose – The paper aims to explore the significance of wine tourism for the rural tourism development in the Republic of Croatia and its intensity as the centripetal force of this development. In their efforts to advance rural tourism, wine-growing regions vastly rely on wine...
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Part I: Introduction -- Chapter 1. Thriving in wine tourism through technology and innovation: a survival or a competitiveness need? -- Part II: Technology and Wine tourism -- Chapter 2. Social Media, Wine Tourism and an Emerging Destination: A Case Study of Southern Sweden -- Chapter 3. Social...
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