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Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia; Cunha, Namércio Pereira da - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
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The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul; Williams, Kim M.; Laing, Jennifer; … - In: Successful social media and ecommerce strategies in the …, (pp. 74-92). 2016
Persistent link: https://www.econbiz.de/10011558847
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Wine tourism and hedonic experience : a motivation-based experiential view
Bruwer, Johan; Rueger-Muck, Edith - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 488-502
Persistent link: https://www.econbiz.de/10012165739
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Experiential consumption of a South African wine farm destination as an agritourism attraction
Back, Robin M.; Tasci, Asli D. A.; Milman, Ady - In: Journal of vacation marketing 26 (2020) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10012166146
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Image, eventscape, satisfaction and loyalty : a case study of a wine tourism event
Goncalves, Olga; Camprubí, Raquel; Fons, Cendrine; … - In: International journal of event and festival management 13 (2022) 1, pp. 18-37
Persistent link: https://www.econbiz.de/10012797496
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Customer experience can play a strategic role for wineries
Angelini, Antonella; Gilli, Annalisa - In: The journal of business strategy 43 (2022) 6, pp. 391-396
Persistent link: https://www.econbiz.de/10013455683
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Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia; Altamore, Luca; Bacarella, Simona; … - In: Journal of international food & agribusiness marketing 34 (2022) 2, pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
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Wine marketing : a practical guide
Hall, Colin Michael - 2008 - First edition.
1. Introduction : a practical approach to wine marketing -- 2. The international business environment of wine -- 3. The marketing dimensions of production processes : adding value to the vine -- 4. Cellar door : direct sales, brand building and relationships -- 5. The role of intermediaries --...
Persistent link: https://www.econbiz.de/10014499867
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Wine and craft beer in Baja California : an approach to innovation through label design
Cabrera-Flores, Mayer Rainiero; Cota-Cota, Creta; … - In: International journal of entrepreneurship and small … 51 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10015064085