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The demand for licensed merchandise in sports : on the purchase channel choice

Nalbantis, Georgios; Fahrner, Marcel; Pawlowski, Tim - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 433-451

Persistent link: https://www.econbiz.de/10011823031

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

Brand lovemarks scale of sport fans

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

Routledge Handbook of Sports Journalism

Steen, Rob - 2020

Cover -- Half Title -- Title page -- Copyright Page -- Dedication -- Contents -- List of contributors -- Introduction -- 1. Why sports journalism matters -- PART I: The trade -- 2. Sport and journalism in the 18th and 19th centuries -- 3. The art of sportswriting -- 4. Newspapers -- 5. Tabloids...

Persistent link: https://www.econbiz.de/10014581944

From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014232437

The effects of team identification on consumer purchase intention in sports influencer marketing : the mediation effect of ad content value moderated by sports influencer credibility

Lee, Jin Kyun - In: Cogent business & management 8 (2021) 1, pp. 1-22

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the relationship between team identification...

Persistent link: https://www.econbiz.de/10012631367

Social media content strategy for sport clubs to drive fan engagement

Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev - In: Journal of retailing and consumer services 62 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012648956

Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs

Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 504-523

Persistent link: https://www.econbiz.de/10012623292

Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team

Reifurth, Katherine R. N.; Wear, Henry T.; Heere, Bob - In: Sport management review 23 (2020) 3, pp. 428-442

Persistent link: https://www.econbiz.de/10012295893

Determinants of non-profit sports clubs' perceived competition from commercial sports providers

Rossi, Lea; Breuer, Christoph; Feiler, Svenja - In: Sport management review 23 (2020) 4, pp. 736-749

Persistent link: https://www.econbiz.de/10012295969