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Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian; Wagner, David; Scheck, Barbara - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
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Fan involvement and unusual investor behavior: evidence from a football fan bond
Weimar, Daniel; Fox, Alexander - In: International journal of sport finance 16 (2021) 1, pp. 16-32
Persistent link: https://www.econbiz.de/10012508264
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Team trust in sport teams : methodological implications to advance this field
Raue, Charlotte; Dreiskämper, Dennis; Pauly, Hannah; … - In: Trust and communication : findings and implications of …, (pp. 241-252). 2021
Persistent link: https://www.econbiz.de/10012592620
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Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat; Schuv-Ami, Avichai - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
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Managing sports teams : economics, strategy and practice
Walzel, Stefan (ed.); Römisch, Verena (ed.) - 2021
Persistent link: https://www.econbiz.de/10012668492
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Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.; Salge, Carolina Alves de Lima; Baker, … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.; Yoshida, Masayuki; Nakazawa, Makoto; … - In: Corporate reputation review 24 (2021) 2, pp. 76-94
Persistent link: https://www.econbiz.de/10012500232