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Examining the meanings and consumption of sport licensed products through team identification

Apostolopoulou, Artemisia; Papadimitriou, Dimitra - In: The journal of brand management : an international journal 25 (2018) 6, pp. 536-548

Persistent link: https://www.econbiz.de/10011962809

Brand capabilities in English Premier League clubs

Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46

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Sport tourists' team identification and revisit intention : looking at the relationship through a nostalgic lens

Cho, Heetae; Joo, Dongoh; Woosnam, Kyle Maurice - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 6, pp. 1002-1025

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Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team

Wear, Henry; Heere, Bob - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 475-487

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Like it or not? : the differences between and success factors of sports providers' use of social networking sites

Corthouts, Joris; Denys, Astrid; Thibaut, Erik; … - In: International journal of sport management and marketing … 19 (2019) 1/2, pp. 56-79

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Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 530-545

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Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships

Bruhn, Manfred; Rohlmann, Peter - 2024

Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process of sports sponsorship -- Objectives and target groups of sports sponsorship as a starting point -- Strategic orientation of sports sponsorship -- Selection of sponsorships in...

Persistent link: https://www.econbiz.de/10014546904

Does being a sport fan provide meaning in life?

Delia, Elizabeth B.; James, Jeffrey D.; Wann, Daniel L. - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 45-55

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How changes in team performance impact team identity

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The meaning of team in team identification

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