"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the study theoretical concepts was identified in literature related to the brand loyalty to define loyalty factors of Buriram United Football Fan Club; in order to measure brand...

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

section 1. Theoretical and conceptual aspects of sport communication -- section 2. Traditional media associated with sport communication -- section 3. Sport communication and new and emerging media -- section 4. Sociological aspects of sport communication -- section 5. The management of sport...

pt. 1. Theoretical perspectives on CSR in sport -- pt. 2. Implementing CSR in sport -- pt. 3. Stakeholder engagement in CSR in sport -- pt. 4. Communicating CSR in sport -- pt. 5. Measuring CSR in sport.