Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and...

pt. 1. Theoretical perspectives and methodologies -- pt. 2. Globalisation, governance, partnerships and networks in sport policy -- pt. 3. Elite sports policies -- pt. 4. Development, sport and joint policy agendas -- pt. 5. Social theory and sports policy.

Soccer fandom: a popular research topic -- 2. The role of fans and fan clubs from a management perspective -- 3. The management of sports clubs as stakeholder management -- 4. Member associations under pressure -- 5. The role of the media in soccer -- 6. Structural measures for the integration...

Section 1: Foundations of sport and environmental sustainability. An introduction to environmental sustainability and sport / Timothy B. Kellison, Brian P. McCullough -- Robustness of the sport and environmental sustainability literature and where to go from here / Cheryl Mallen -- Economics,...