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A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin; Ko, Yong Jae; Valacich, Joseph S. - In: Journal of sport management : the official journal of … 25 (2011) 5, pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
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Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo; Hill, Brad; Funk, Daniel C. - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
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Retention and customer share building : formulating a communication strategy for a sports club
Rabino, Samuel; Rafiee, Dana; Onufrey, Steve; … - In: Customer-centric marketing strategies : tools for …, (pp. 511-529). 2013
Persistent link: https://www.econbiz.de/10009669505
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Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum; Kwak, Dae Hee - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
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Team power3 : building the market for a multisport organization
Smith, Brianna - In: Sport management review 12 (2009) 2, pp. 101-109
Persistent link: https://www.econbiz.de/10003913568
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Team power3 : building the market for a multisport organization
Smith, Brianna - In: Sport management review 12 (2009) 2, pp. 110-112
Persistent link: https://www.econbiz.de/10003913569
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Interview with Jim O'Connell
O'Connell, Jim; Rines, Simon - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
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Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.; Newman, Joshua I.; Beissel, Adam S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
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Antitrust and sports franchise ownership restraints : a sad tale of two cases
Lopatka, John E. - In: The antitrust bulletin : the journal of American and … 42 (1997) 3, pp. 749-791
Persistent link: https://www.econbiz.de/10001337057
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The analysis of professional sports leagues as joint ventures
Flynn, Michael A.; Gilbert, Richard J. - In: The economic journal : the journal of the Royal … 111 (2001), pp. F27-46
Persistent link: https://www.econbiz.de/10001560201