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Rise and fall of stars : investigating the evolution of star status in professional team sports
Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-366
Persistent link: https://www.econbiz.de/10009406663
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A panel data analysis of the impacts of regional economic factors, marketing and promotion, and team performance on minor league baseball attendance
Cebula, Richard J. - In: The annals of regional science : an international … 51 (2013) 3, pp. 695-710
Persistent link: https://www.econbiz.de/10010210954
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Selling premium seating in today's sport marketplace
Lawrence, Heather J.; Contorno, Ron T.; Steffek, Brandon - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 1, pp. 9-19
Persistent link: https://www.econbiz.de/10009740050
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The political economy of world heavyweight boxing during the Great Depression
Roşca, Vlad - In: Theoretical and applied economics : GAER review 19 (2012) 1, pp. 127-142
Persistent link: https://www.econbiz.de/10009675099
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Attracting Facebook "fans" : the importance of authenticity and engagement as a social networking strategy for professional sport teams
Pronschinske, Mya; Groza, Mark D.; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 4, pp. 221-231
Persistent link: https://www.econbiz.de/10009710128
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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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Ethical failures in sport business : directions for research
Pritchard, Mark P.; Burton, Rick - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10010383803
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Expanding global consumer market for American sports : the word baseball classic
Nagel, Mark S. - In: Sport and public policy : social, political, and …, (pp. 215-229). 2010
Persistent link: https://www.econbiz.de/10008757747
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865