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Positive stereotype effects on perceived performance : consumers' evaluation of ethnic differences among sports service providers
DeShields, Oscar W.; Kara, Ali - In: International journal of sport management and marketing … 8 (2010) 3/4, pp. 203-222
Persistent link: https://www.econbiz.de/10008809618
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Differentiation of social marketing and cause-related marketing in US professional sport
Pharr, Jennifer R.; Lough, Nancy L. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10009579952
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10003816820
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Population and bandwagon effects on local team revenues in Major League Baseball
Brown, Daniel; Link, Charles R. - In: Journal of sports economics 9 (2008) 5, pp. 470-487
Persistent link: https://www.econbiz.de/10003771553
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An investigation of the relationship between television broadcasting and game attendance
McEvoy, Chad D.; Morse, Alan L. - In: International journal of sport management and marketing … 2 (2007) 3, pp. 222-235
Persistent link: https://www.econbiz.de/10003433845
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.; Kraft, Patrick M.; Drane, Dan; … - In: International journal of sport management and marketing … 6 (2009) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke; Bennett, Gregg; Leigh, James H. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
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Vermarktung von Medienrechten an Sportveranstaltungen nach dem US-amerikanischen Antitrust-Recht und dem europäischen Wettbewerbsrecht
Wintermantel, Tobias - 2008
Persistent link: https://www.econbiz.de/10003555276
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Sport promotion and sales management
Irwin, Richard L.; Sutton, William Antony; McCarthy, … - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003539268