Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in sports marketing -- Perspectives of sport -...

Football domain is the most popular sport form worldwide and it gains the majority of the sponsorship effort in Egypt. This study focuses on two antecedents team’s perceived prestige and domain involvement, and it measures sponsor’s recognition, and purchase intention as the outcomes of...

Purpose: The purpose of this research was to provide a framework for team selling to sports firms that can be used to more effectively select members for sales and CRM teams and improves the performance of teams in attracting and retaining premium seating customers.Design/Methodology/Approach:...

Purpose: The goal of this research is to examine the connection between the degree of identification, the performance of the team (both subjective and objective) and the willingness of fans to pay for team-related products.Design: An index measuring identification was constructed for soccer fans...