The purposes of this research are to study the level of the Sport Tourism Management in Buriram province, to study the Appropriate Usage of Marketing Mixtures for Sport Tourism in Buriram province and to study the Relationship between Sport Tourism Management with the Appropriate Usage of...

Selling luxury suite inventory is a priority for professional sport organizations, yet little is known about the motivations of those who purchase suites. There are 12,400 luxury suites in the NFL, MLB, NBA, and NHL (Association of Luxury Suite Directors, 2009) accounting for over $600 million...

Stealth marketing is a tactic that has been developed by businesses as a response to the difficult marketing environment that marketers face today . Recently, "Ambush Marketing" has become a popular topic of discussion among marketers. In 1994, at the Olympic Games in Los Angeles, an ambush...