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The ball is in your court : using socially responsible actions as an effective marketing tool

Mattera, Marina; Baena, Verónica - In: Strategies in sports marketing : technologies and …, (pp. 74-87). 2014

Persistent link: https://www.econbiz.de/10010362536

Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team

Baena, Verónica - In: Strategies in sports marketing : technologies and …, (pp. 203-218). 2014

Persistent link: https://www.econbiz.de/10010362966

In support of sport : examining the relationship between community sport organizations and sponsors

Misener, Katie; Doherty, Alison - In: Sport management review 17 (2014) 4, pp. 493-506

Persistent link: https://www.econbiz.de/10010425618

Strategic alliances in sport tourism : national sport organisations and sport tour operators

Kennelly, Millicent; Toohey, Kristine - In: Sport management review 17 (2014) 4, pp. 407-418

Persistent link: https://www.econbiz.de/10010425679

A conceptual framework for understanding relationships between sport consumers and sport organizations : a relationship quality approach

Kim, Yu Kyoum; Trail, Galen - In: Journal of sport management : the official journal of … 25 (2011) 1, pp. 57-69

Persistent link: https://www.econbiz.de/10008933640

Supporter influence on club governance in a sports league : a "utility maximization" model

Madden, Paul; Robinson, Terry A. - 2010

Motivated by increasing supporter involvement in club governance in English football, the paper presents a simple model of a sports league in which club objectives are utility functions defined over profits, win percentages and fan (=supporter) welfare, formalising a seminal suggestion of Sloane...

Persistent link: https://www.econbiz.de/10008987654

Sportmarketing in Westeuropa

Bühler, André W.; Nufer, Gerd - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 429-455). 2011

Persistent link: https://www.econbiz.de/10008738187

Social Marketing im Sport

Reiche, Elena; Nufer, Gerd - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 375-398). 2011

Persistent link: https://www.econbiz.de/10008738189

Relationship Marketing im Sport

Bühler, André W.; Nufer, Gerd - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 293-322). 2011

Persistent link: https://www.econbiz.de/10008738192

Das Konstrukt Atmosphäre in Fußballstadien : Konzeptionalisierung und Operationalisierung

Uhrich, Sebastian - In: Neue Herausforderungen an das Dienstleistungsmarketing, (pp. 41-77). 2008

Persistent link: https://www.econbiz.de/10003675897