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NASCAR in Mexico: the US expansion of motorsport into Hispanic culture
Mueller, Thomas S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 205-218
Persistent link: https://www.econbiz.de/10003731346
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Uwarunkowania i sposoby wdrażania orientacji marketingowej w klubach sportowych
Waśkowski, Zygmunt - 2007
Persistent link: https://www.econbiz.de/10003567096
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Die FC Bayern SparKarte : eine Innovation im deutschen Bankenmarkt
Mulokozi, Clemens; Herla, Armin - In: Exzellentes Sponsoring : innovative Ansätze und Best …, (pp. 325-352). 2007
Persistent link: https://www.econbiz.de/10003511732
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Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit; Richelieu, André; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
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Special issue: Branding and reputation in sports marketing
Pons, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003653571
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Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation
Turner, Paul; Shilbury, David - In: International journal of sport management and marketing … 3 (2008) 3, pp. 167-183
Persistent link: https://www.econbiz.de/10003665154
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Avoiding separation : sport partner perspectives on a long-term inter-organisational relationship
Alexander, Ted; Thibault, Lucie; Frisby, Wendy - In: International journal of sport management and marketing … 3 (2008) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10003665240
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Special issue: Sport organisations and inter-organisational relationships
Dickson, Geoff (contributor) - 2008
Persistent link: https://www.econbiz.de/10003665250
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Spitzensportmonitor Würzburg : empirische Analyse über Image, Sponsoringangebote und strategische Handlungsfelder der regionalen Spitzensportvereine
Kagerbauer, Lukas; Naskrent, Julia; Rüttgers, Christian - 2016
Persistent link: https://www.econbiz.de/10011478869
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Economía, gestión y deporte : una visión actual de la investigación
Gálvez Ruiz, Pablo (ed.);  … - 2016 - Primera edición
Persistent link: https://www.econbiz.de/10011479951