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Management et marketing territorial des sports

Lapeyronie, Bruno (ed.); Roussel, Arnaud (ed.) - 2015

Les passerelles en cours de création entre les associations, les entreprises et les collectivités territorales (liens financiers, créations et incubateurs d'entreprises, leviers structurels, de soutien et d'appels à projets, etc ...) favorisent le développement des compétences communes à...

Persistent link: https://www.econbiz.de/10011496751

Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective

Dietl, Helmut; Schweizer, Nicolas - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 36-56

Persistent link: https://www.econbiz.de/10011503985

Sport- und Vereinsmanagement : Sport organisieren und vermarkten

Bölz, Marcus - 2015

verschafft einen Überblick zu Sportökonomie und Sportmarketing …

Persistent link: https://www.econbiz.de/10010518874

Exploring e-promotion in sport national governing bodies

Whitburn, Damien; Karg, Adam; Turner, Paul - In: International journal of sport management and marketing … 18 (2018) 5, pp. 376-401

Persistent link: https://www.econbiz.de/10011989450

Intercollegiate football and luxury suites : an investigation of factors related to price

Mayer, Kurt C.; Morse, Alan L.; DeSchriver, Timothy D. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 75-86

Persistent link: https://www.econbiz.de/10011716620

Influence of the virtual brand community in sports sponsorship

Dos Santos, Manuel Alsono; Calabuig Moreno, Ferran; … - In: Psychology & marketing 33 (2016) 12, pp. 1091-1097

Persistent link: https://www.econbiz.de/10011627279

Sport in der Kommune als Managementaufgabe

Wach, Gabriele (ed.); Wadsack, Ronald (ed.) - 2017

Persistent link: https://www.econbiz.de/10011618027

Factors affecting spectators' attitudes and intentions : focusing on the roles of the Facebook fan page

Park, Se-Hyuk; Jun, Soo Hyun - In: Journal of international trade & commerce 13 (2017) 3, pp. 51-63

Persistent link: https://www.econbiz.de/10011798784

More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors

Healy, Paul M.; Serafeim, George - 2016

Persistent link: https://www.econbiz.de/10011873223

Developing a scale for measuring the personality of sport teams

Tsiotsou, Rodoula - In: The journal of services marketing 26 (2012) 4, pp. 238-252

Persistent link: https://www.econbiz.de/10009581950

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