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Hoye, Russell; Parent, Milena M. - 2017

from Australia, Canada, New Zealand, USA, the UK and Europe. The key themes and debates of sport management are organized …

Persistent link: https://www.econbiz.de/10013208344

Routledge handbook of sport governance

Shilbury, David (ed.); Ferkins, Lesley (ed.) - 2020

Persistent link: https://www.econbiz.de/10013180800

Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs

Schade, Michael; Piehler, Rico; Burmann, Christoph - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 650-663

Persistent link: https://www.econbiz.de/10010462627

Consumer identification : an interdisciplinary review of the marketing and sport management literature and future research agenda

Welzmüller, Josef; Schmidt, Sascha L. - In: Management review quarterly 74 (2024) 1, pp. 439-485

Persistent link: https://www.econbiz.de/10015125022

Marketing of Olympic sport organisations

Ferrand, Alain; Torrigiani, Luiggino - 2005

Persistent link: https://www.econbiz.de/10013523635

Identitätsbasierte Markenführung professioneller Sportvereine : Eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzen und der Relevanz der Markenpersönlichkeit

Schade, Michael - 2012

Professionelle Sportvereinsmarken stehen vor der Herausforderung, den wirtschaftlichen Erfolg vom sportlichen abzukoppeln. Dies kann durch eine starke Sportvereinsmarke gewährleistet werden, welche das Verhalten externer Zielgruppen unabhängig vom sportlichen Erfolg beeinflusst. Zum Aufbau...

Persistent link: https://www.econbiz.de/10014015575

Organizational performance of nonprofit and for-profit sport organizations

Nowy, Tobias; Wicker, Pamela; Feiler, Svenja; Breuer, … - In: European Sport management quarterly : ESMQ 15 (2015) 2, pp. 155-175

Persistent link: https://www.econbiz.de/10011302338

The politics of organizing indigenous sport : cross-border and cross-sectoral complexity

Skille, Eivind Åsrum; Lehtonen, Kati; Fahlén, Josef - In: European Sport management quarterly : ESMQ 23 (2023) 2, pp. 526-543

Persistent link: https://www.econbiz.de/10014282990

Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10010234358