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Concise introduction to sports marketing
Cornwell, T. Bettina; Jahn, Steffen - 2023
"Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that...
Persistent link: https://www.econbiz.de/10014322910
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A typology of design archetypes in professional football leagues : autonomy and openness as key factors explaining design variance
Hughes, Grant; Billsberry, Jon; Todres, Mathew; … - In: Journal of sport management : the official journal of … 38 (2024) 5, pp. 327-339
Persistent link: https://www.econbiz.de/10015063577
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Constructing a social responsibility system for professional sports clubs based on the perspective of China
Yang, Xiannan; Cai, Junren - In: Business ethics, the environment & responsibility 34 (2025) 2, pp. 528-540
Persistent link: https://www.econbiz.de/10015331693
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How Major League teams hire entrylevel ticket sales representatives : ca qualitative analysis
Popp, Nels; Harrolle, Michelle; Wells, Janelle E. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10012153368
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Professional sports fans' interests in hosting an international visitor at a game : evidence for "sports hosts"
Schwarz, Eric C.; Pankowiak, Aurélie - In: International journal of sport management and marketing … 20 (2020) 5/6, pp. 387-404
Persistent link: https://www.econbiz.de/10012523461
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Going green in baseball : a case study of the SK Wyverns
Choi, Joon-Seo Andrew - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 368-379
Persistent link: https://www.econbiz.de/10011608141
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Die Einflussfaktoren der Markenbewertung im Sport : Eine empirische Analyse der Zusammenhänge bei Klubmarken
Ströbel, Tim - 2012
Persistent link: https://www.econbiz.de/10009601081
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Spielerallokation und Spielerentlohnung im professionellen Team-Sport : betriebswirtschaftliche Analysen und Empfehlungen für das Vereinsmanagement
Frick, Bernd; Prinz, Joachim - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004768477
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Economics, management and optimization in sports : with 70 tables
Butenko, Sergiy (contributor) - 2004
Persistent link: https://www.econbiz.de/10004817291