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Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H. - In: The journal of services marketing 27 (2013) 6, pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
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Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei; Mahan, Joseph E.; Kent, Aubrey - In: Sport management review 16 (2013) 3, pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
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Contemporary marketing communications framework for football clubs
Thrassou, Alkis; Vrontis, Demetris; Kartakoullis, Nicos L. - In: Journal of promotion management : JPM 18 (2012) 3, pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall; Kim, Jun Woo; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
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Fans club brand relationship : football passion
Cayolla, Ricardo; Loureiro, Sandra Maria Correia - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 82-97
Persistent link: https://www.econbiz.de/10010393559
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The state of corporate communications and marketing in Spanish professional sports clubs : facing challenges to achieve excellence
Sanahuja Peris, Guillermo; Blay Arráez, Rocío - In: Strategies in sports marketing : technologies and …, (pp. 157-186). 2014
Persistent link: https://www.econbiz.de/10010362969
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A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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New sport teams and the development of brand community
Grant, Nigel; Heere, Bob; Dickson, Geoff - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10008937447